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Driving Traffic to Your Site the Ethical Way
February 28th, 2010 | 
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Anyone who has a website knows how important it is to generate as much traffic as possible to draw in potential clients. This is what Internet marketing is based upon. Without website traffic you will not generate sales and your business will fail.
It is the website owners responsibility is to drive traffic to a website. The main tool that he or she uses are search engines such as Yahoo or Google. Advertising can be effective, however it is very expensive. When you use a search engine, you can only those consumers who are interested in your product for a fraction of the cost of advertising.
When you have visibility on a search engine, your website is being seen by millions of people who are looking for your product. Many website owners do not understand that this is what drives traffic to their site. Having a great website is wonderful, however it will do no good if you do not have traffic. There are common mistakes that many website owners make that are costing them traffic every day.
Misuse of Keyword
Keywords are the most important part of your site. Choose your keywords very carefully as they are what will direct traffic to your site from search engines. If you choose the wrong keywords you will get very little traffic.
Repetitive Keywords
You may think that using the same keywords repeatedly will get you listed more often, but in reality, the search engines will lower your standing or skip your site altogether. Using keywords repeatedly is called keyword stacking and it is not recommended.
Stealing from competitors websites
Whether it is on the Internet or not, stealing is wrong. Despite what friends or colleagues tell you, it is not acceptable to Borrow icons, text or even whole pages from another website. Search engines are designed with a feature that can find any type of duplications. If you have been found to have Borrowed from another website, you risk being banned from listing your website by search engines altogether.
Unrelated keywords can get you banned
There are may people who think that they can drive traffic to their website by using Keyword that are unrelated to the product that they offer.
They choose the most popular keywords on the Internet today that have proven to drive traffic to websites. They do this on the premise that with these keywords, their visibility will increase and people will view their site.
This is not only unethical, it is also considered to be spam. The website owner can hide the keyword in a Meta tag, and they will not be noticed. Search engines will find them, and in some instances, the website can be banned for search engine listing.
Keyword stuffing.
Keyword stuffing is similar to keyword stacking. The only difference is that the website owner uses an alt=HTML parameter. When the search engine discovers that the keyword text does not describe the contents of your website, the consider it to be spam and your site will be eliminated from the search engine.
Hidden Text
Many website owns will hide their keywords within their text. This is also highly unethical.
They think that of they set their keywords to the same color and background of their web page. They think that the keyword become invisible, when in reality, nothing gets by a search engine.
Tiny Text is also unethical
Tiny text is just as unethical as hidden text. Tiny text is done by reducing the text size until it is barely readable. Again you cannot hide tiny text from search engines, they find any abnormality.
Assuming all search engines are the same.
There are a lot of people who are still under the impression that there are rules that all search engines have to adhere to. The fact is, that each search engine has their own rules of conduct that they go by and can amend them any time they choose to. It is crucial for website owners to research the requirements for high visibility for each search engine.
Free web hosting is not for serious businesses
When you are serious about driving traffic to your website through search engines, it is important not to use free web hosting companies. Search engines will remove pages that are using free web hosting.
Missing elements from your web pages
Double check your web pages to make sure that there are no missing links and that the graphics are complete. This can be difficult at times, however there are companies on the Internet that will assist you some even at no charge.
Your Internet business is your livelihood. By following these steps, you are ensuring that you will not be banned from search engines or be given the reputation of a spammer.
It may be tempting to try unethical methods, but in the end you will be caught and all the months of work trying to get your website noticed will only get it noticed for the wrong reasons.
By taking the time to research what is acceptable and what is not is will aide in the success of your internet business by driving the traffic that you want to your site.
Leon Edward
http://www.articlesbase.com/seo-articles/driving-traffic-to-your-site-the-ethical-way-76378.html
Posted in increase web site traffic
Answer 4 of the following 10 questions with responses of at least 200 words?
Answer 4 of the following 10 questions with responses of at least 200 words (each question is worth 4 points). Make sure that you number your responses with the corresponding number from below and answer the question asked, discussing the applicable law and its application to the situation described. Your final exam submission should be posted to your Individual Forum not later than Sunday (Day 6). Enjoy!
1. The city of Greenville enacted a city zoning ordinance to prohibit outdoor advertising display signs, including billboards. On-site signs at a business’s location were exempted from this rule. The city based the restriction on traffic safety and aesthetics. Roadside Media Enterprises, a company in the business of leasing commercial billboards to advertisers, sued the city of Greenville, alleging that the zoning ordinance is unconstitutional because it infringes on free speech rights. Is the ordinance unconstitutional?
2. List and discuss at least three differences between civil and criminal law and give an example of each.
3. What legal and ethical issues should a business consider when deciding whether or not to do business globally? How can you compare and contrast between ethical issues in the US and ethical issues in other countries?
4. Cody offered to sell certain land to Daniel for $50,000, by a letter, which was signed by Cody. The letter specified that the deal was to be closed by November 1, 2008 and that the entire payment was to be in cash. Daniel accepted the offer by letter, but his letter stated that payment was to be made one-half at closing and one-half thirty days later. Cody never responded. Discuss in detail whether there is a valid contract between Cody and Daniel. Is there a contract?
5. What are the significant factors to consider in selecting the form of a business? List and explain at least three.
6 During the interview Gale had with Leslie Accounting Firm, Gale was asked whether she had any children, whether she planned to have any more children, to what church she belonged and what her husband did for a living. Are these questions illegal? Why or why not?
7 At the end of all her written communications, an employee writes, “have a blessed day.” One of employer’s most important clients requests that employee not do so, and employer asks employee to stop. Employee refuses, saying it is a part of her religion. If employee sues the employer for religious discrimination, then is she likely to win? Why or why not?
8. Sandy notices a dog tied to a chain behind a fence and recognizes it as belonging to an acquaintance who lives a couple of blocks away. Sandy goes to the acquaintance’s house and says, “Your dog is tied up in someone’s yard, and for $100 I will tell you where. The dog’s owner says, “No way! I can’t believe you won’t simply tell me where the dog is!” The dog’s owner drives around the neighborhood and finds the dog and retrieves it. The next day Sandy notices an advertisement in the paper where the owner offered a reward of $200 for information leading to the return of her dog. Discuss Sandy’s rights.
9. Bob is at the Boston Biceps Bodybuilding Club riding an exercise bike. Bob wants to change the station on the television which is mounted high on a nearby wall. He reaches for the remote control device, and finds that another member has accidentally taken the remote control and left behind a cellular phone. Bob drags the exercise bike over to the television. He stands on the seat of the exercise bike in order to reach the television, but the seatpost breaks and Bob falls to the floor. Bob is not
Nice try, but I’m not doing YOUR work for you.
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