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I have designed a free website how can i advertise it on google ?/ make it available in web searches?

Does it involve money? what are other ways of increasing web traffic to my site?
Please note : the site is hosted.

This is a very common question and one without a simple answer as such sadly.

You will most likely be discovered by Google organically to begin with. Using http://www.google.com.au/addurl/ will ensure this is done as soon as possible.

Google uses a mass of algorithms and techniques to determine what keywords you will be found under, how successfully you will rank against others with the same keywords and even what country you will list higher under (depending on your site’s location). They take in to consideration things like how fast is your site to load, keywords in your domain, keywords in your content and how many other sites link to yours.

Let’s Say, if you want to be listed will for the words "Microsoft Windows", then you will be competing not only with the large budget and web footprint of Microsoft, but many millions of other sites. In this case, you will experience great difficulty competing and ranking well as the competitin is fierce.

However, if you wish to be listed under "Microsoft Windows software sales texas", you will find there is less competition due to the niche collection of keywords. The next step is making sure those keywords are on your site for Google to know to list you under these.

You can pay for Google Adwords which is the "Sponsored Links" you see in the side in searches. This is a whole new question it itself though :)

Do a google search for "Basic SEO techniques" and ready a number of sites to get a good general understanding.

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